Jupiter Group and Babybel launch snack pack

FMCG

Jupiter Group and Babybel have announced the launch of their new snack pack.  

The partnership, which features Babybel light cheese, apple and grapes, will be available in 75g packs from Tesco stores.  

The collaboration aims to target health-conscious customers with its new snacking release.  

Each pack accounts for 73 calories, as well as being lactose-free and made from reduced fat cheese.  

READ MORE: Morrisons pledges zero new carbon emissions by 2030

“We are excited that Jupiter were keen to work with Babybel to bring Babybel light cheese, apple and grapes to the market,” Bel marketing development manager Jennie Dettmer said.  

“This launch is set to drive incremental sales by catering to consumers’ interest in healthy snacks.” 

Jupiter chief executive Mark Tweddle added: “We’re really pleased to add value into the market with this new healthy food-to-go option.  

“It’s exciting for Jupiter Group to be in partnership with the renowned and iconic, red wax sealed cheese snack.” 

FMCG

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.