World of Sweets has unveiled its Halloween and Christmas confectionery range for 2026.

The company has launched new products across Candy Realms, Bonds, Elves Behavin’ Badly and Anthon Berg, alongside seasonal ranges from PEZ and The Traitors.

According to Circana data, sweets generated £207m in the four weeks leading up to Halloween 2025, up 1.5 per cent year on year, while Christmas confectionery sales reached £548m in the 12 weeks to 27 December, rising two per cent in value and 0.3 per cent in units.

World of Sweets said its 2026 range was designed to give retailers options spanning impulse, sharing, novelty and gifting, with products ranging from 50p stocking fillers and £1 bags to premium Christmas gifts priced at almost £19.

Among the key Halloween launches are Candy Realms Jelly Pumpkins, a 170g bag of fruit-flavoured fizzy sweets priced at £1, alongside £1 Candy Skulls and a new range of pumpkin, skull and gravestone Mallow Pops.

For Christmas, Candy Realms is adding £1 Jelly Candy Canes and five-pack Christmas Candy Lollies, as well as Christmas Gummies packaged in a hanging tree containing six individually wrapped treats.

Bonds is also expanding its seasonal range, with new £1 Choco Stars and £1.25 Festive Mallows joining refreshed Halloween lines including Fizzy Fangs and Monster Mash.

Meanwhile, the Elves Behavin’ Badly range will feature new 5D Peelable Gummies and a £1 Reindeer Poop Prank Bag filled with cola-flavoured jelly beans, alongside an updated Tongue Painters sweet and sour mix.

The wholesaler is also targeting the licensed gifting market with seasonal PEZ products and its recently launched The Traitors confectionery range, which includes Chews, a Jelly Bean Game, Chocolate Coins and Shield Medallions.

At the premium end, Anthon Berg will return with refreshed packaging and pack sizes across its Chocolate Liqueurs, Chocolate Cocktails and Single Malt Collection, with RRPs ranging from £5.49 to £18.99.

World of Sweets group head of marketing Kathryn Hague said: “Seasonal confectionery gives retailers a real opportunity to bring newness and theatre into store.

“Shoppers still want great value, but Halloween and Christmas are also occasions when fun, novelty and gifting become much more important.

“For 2026 we have built a broad range covering everything from £1 bags and low-cost stocking fillers through to interactive confectionery, licensed products and premium gifting, giving retailers plenty of ways to maximise the seasonal opportunity.”

The Halloween and Christmas ranges are available to trade customers through Hancocks, World of Sweets and Bobby’s Foods, with the distributor urging retailers to order early to secure key seasonal lines.

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