The Gym Kitchen expands range in Tesco
The Gym Kitchen is expanding its range with two new NPDs in Tesco this month: High Protein Honey BBQ Pulled Pork and Pesto Chicken Pasta.
The new additions will arrive in Tesco’s ready meals aisle on 19 October and were designed for convenience across various dining occasions.
The Honey BBQ Pulled Pork will be stocked for an RRP of £3.25 per 160g and was created to be used across different dishes including wraps, jacket potatoes and rice bowls.
The Gym Kitchen’s Pesto Chicken Pasta is available for an RRP of £4.00 per 400g pack and contains 34g of protein.
This is part of the brand’s business strategy to increase innovation to grow its presence across multiple retail and convenience channels.
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The Gym Kitchen aims to leverage the increasing shopper demand for high-quality protein solutions across various segments and dining occasions.
The Gym Kitchen founder, Segun Akinwoleola, said: “We’re incredibly excited to bring this latest stream of NPD to market across Tesco, building on our presence in existing fixtures and giving consumers even more flavours to choose from.
“It’s all about providing convenient and tasty high-protein solutions that fit easily into modern lifestyles.”
Last month the brand expanded its range with a line of chilled and frozen meals and Asian-inspired ready-to-eat dishes in Sainsbury’s.
The brand aims to cater to the evolving needs of consumers, previously launching a line of GLP-1 friendly meals earlier this year.




