Fresh salad brand Florette has announced a campaign to support Breast Cancer Now and CoppaFeel! by raising awareness and encouraging shoppers to back the cause.

The new Tickled Pink Crispy Salad bag is available exclusively at Asda until the end of October as part of a wider campaign with 220 brands.

The limited-edition pink pack aims to create shelf standout to expand its customer reach and visibility.

This comes after the business raised £8,000 for charity in 2025 through donating a portion of its sales.

As part of the fundraising, 10 per cent of the sale price will be donated directly to the Breast Cancer Now and CoppaFeel! to back their work.

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Additionally, Florette launched an influencer campaign to further back the initiative and raise awareness.

Polly Davies, head of category & marketing at Florette, said: “We’re ‘tickled pink’ to be supporting such an important cause for the second year running! Our Crispy salad has been a Florette favourite for decades, so giving our pack an iconic pink makeover felt like the perfect way to add colour to the salad aisle while raising awareness of Breast Cancer Now and CoppaFeel!.

“We’re proud to use a product that helps people make fresh, healthy choices every day to support a cause that matters so much.”

This forms part of Asda’s 30th anniversary of its Tickled Pink campaign, with over 220 products taking part in supporting Breast Cancer Awareness over October.

The supermarket reported raising over £110m for breast cancer charities since it first launched in 1996.