Poundland hits the roads with Christmas truck campaign
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Poundland has taken to the roads with three trucks delivering festive goodies to its stores, as part of its Christmas campaign.
In a stunt that pays homage to the iconic…
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Tesco steps up retail media with in-store ad screen roll-out
Tesco has launched a major expansion of its in-store digital advertising network as it rolls out its 1,800th in-store screen.
The grocer said the rollout of screens to 420 screens…
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Watch: Tesco urges shoppers to be ‘more Christmas’ in 2023 ad
Tesco is urging people to get into the festive spirit as it launches its Christmas advert.
Unveiled today (19 November) UK’s largest retailer‘s campaign, created with BBH, depicts a family…
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What is the best supermarket Christmas ad of 2023?
Supermarkets went big with their Christmas ads this year, with celebrities aplenty – from Ryan Reynolds to Rick Astley – taking centre stage.
But have the big budget ads worked?…
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Coca-Cola unveils two 2023 Christmas adverts
Coca-Cola is unveiling a new Christmas advert this year alongside the relaunch of its ‘Holidays Are Coming’ campaign to mark the start of the festive season.
The iconic ‘Holidays Are…
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Iceland shuns Christmas 2023 ad to invest more in keeping prices low
Iceland has chosen not to release a Christmas TV and will instead invest in supporting customers during the cost-of-living crisis.
In a statement to Grocery Gazette, executive chairman Richard Walker…
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Waitrose inks partnership to bring targeted ads to website
Waitrose has inked a partnered with retail media technology company CitrusAd to introduce targeted advertising across the grocery retailer’s website. The new partnership aims to help brands place relevant and…
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Watch: Aldi brings back Kevin the Carrot for Willy Wonka-themed Christmas ad
Aldi’s Kevin the Carrot returns for its Christmas 2023 advert that takes inspiration from Willy Wonka. The ad, created by advertising agency McCann, opens with five lucky winners, including Kevin,…
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Watch: Asda unveils full version of Bublé-fronted Christmas ad
Asda has unveiled a Christmas campaign focusing on the grocery retailer’s festive range and featuring Michael Bublé as the supermarket’s ‘chief quality officer’.
The new 90-second TV ad sees the…
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Watch: Sainsbury’s launches Christmas ad starring Rick Astley
Sainsbury’s has launched its 2023 Christmas advert starring pop icon Rick Astley.
Created by Sainsbury’s newly appointed advertising agency, New Commercial Arts, the advert can be seen for the first…
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M&S Food has undergone quite the revamp over the past year or so. Its efforts have been wide-ranging, from enhancing its quali...