Marketing

Bite Back 2030 calls for end to ‘health halos’ in food marketing

October 26, 2021

Bite Back 2030 has launched a report calling for an end to misleading claims in food marketing. The youth-led group examined over 500 food and drink products with nutritional claims…

Tetley is set on “reclaiming the throne of Britain’s most-loved tea” with a multi-million advertising blitz

Tetley hoping £2m campaign revives slumping sales

Finance FMCG Marketing

Advertising FMCG Kieran Bridges Marketing NielsenIQ PG Tips sales Tea Tetley Twinings Unilever

October 26, 2021

Benedict Smith

No Comments

Tetley is set on “reclaiming the throne of Britain’s most-loved tea” with a multi-million advertising blitz. The company hopes the £2.5 million campaign – which “celebrates the love we have…

A poster for Alpro almond drink has been banned for making the “misleading” environmental claim that the product is “good for the planet”.

Alpro ad banned over ‘good for the planet’ claim

FMCG Marketing

advert Advertising Almond Milk Alpro ASA FMCG grocery Marketing supermarket The Advertising Standards Authority

October 20, 2021

Jasdip Sensi

No Comments

A poster for Alpro almond drink has been banned for making the “misleading” environmental claim that the product is “good for the planet”. The Advertising Standards Authority (ASA) announced last…

Aldi has been accused of “terrible customer service” by shoppers outraged at its shortage of “Squishmallows”

Aldi in ‘shambles’ as viral toy flop draws customer fury

Discounters Marketing

Aldi Discounters grocery Halloween social media Squishmallows Supermarkets TikTok Twitter Viral

October 15, 2021

Benedict Smith

Aldi has been accused of “terrible customer service” by shoppers outraged at its shortage of “Squishmallows”. The cuddly toys, which have a cult following on TikTok, exploded in popularity during…

Bisto unveils first TV advert in six years

Marketing

advertisements Bisto Bisto Best Global Radio Gravy Great British Bake Off Marketing Savan Sabharwal

October 13, 2021

Natasha Doris

No Comments

Bisto has launched its first TV advert in six years, with a £4 million campaign to air on Channel 4 during The Great British Bake-Off. The advert is set to…

Aldi unveils new lorry design after nationwide school competition

Discounters Marketing Supermarkets

Aldi Art competition Design Discounters grocery Healthy eating Lidl supermarket Team GB

October 7, 2021

Isabel Cameron

No Comments

Aldi has announced the winners of its competition with Team GB, which saw children across the UK submitting creative designs for its latest lorry. The discount supermarket invited school children…

Getir launches first UK TV campaign

Innovation Marketing

Campaign Deliveroo Delivery Getir Rapid TV

October 5, 2021

Isabel Cameron

No Comments

Rapid grocery delivery service Getir has released its first UK TV campaign, with the tagline “You’ve got it.” The Turkish company launched in the UK in January and currently operates…

Coca-Cola rolls out international ‘Real Magic’ platform

Marketing

BETC London Coca Cola Daniel Wolfe drink FMCG Hug Kenyon Weston KnownUnknown Manolo Arroyo Marketing Mathematic Real Magic Twitch Weiden+Kennedy

October 4, 2021

Natasha Doris

Coca-Cola has unveiled its first international platform, since 2016, ‘Real Magic.’ According to the company, the initiative is set to “unite and uplift people” and reportedly invites customers to “celebrate…

COMMENT: Is TikTok really a place for grocers to play?

Features Marketing

Asda Baked Feta Past Big 4 Co-op Colin The Caterpillar grocery M&S Percy Pigs supermarket Symbol Group Tesco TikTok TikTok UK Woolworths

October 1, 2021

Jasdip Sensi

No Comments

When you think of TikTok, what are the first things you think of? Is it dancing? Lip synching? Comedy? This is perhaps not a surprise, as when TikTok launched in…

Ben & Jerry’s in YouGov top 10 despite ‘woke’ criticisms

FMCG Marketing

Ben & Jerry’s Heinz Jaffa Cakes McVitie's Unilever Walkers YouGov

September 24, 2021

Benedict Smith

No Comments

Ben & Jerry’s has reached a top 10 spot in YouGov’s ranking of popular snacks despite being branded “woke corporate ideologues”. US pension funds this week threatened to sell their…

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

What is causing the Christmas food shortages?

22/10/2021 2:59 PM

Consumers across the UK are eager to make up for the “lost Christmas” of 2020. However, with the sector struggling under a defici...

Marketing

Bite Back 2030 calls for end to ‘health halos’ in food marketing

Tetley hoping £2m campaign revives slumping sales

Bisto unveils first TV advert in six years

Aldi unveils new lorry design after nationwide school competition

Getir launches first UK TV campaign

Coca-Cola rolls out international ‘Real Magic’ platform

COMMENT: Is TikTok really a place for grocers to play?

Ben & Jerry’s in YouGov top 10 despite ‘woke’ criticisms

Social

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

What is causing the Christmas food shortages?

The Company

SUBSCRIBE TO OUR NEWSLETTER

Marketing

Social

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

Most Read

The Company

SUBSCRIBE TO OUR NEWSLETTER