Marketing

Man standing by Ocado van s=with Everyday Savers product on a table

Ocado campaign focuses on Everyday Savers value range

January 17, 2022

Ocado has launched its latest advertising campaign today, with a focus on the Everyday Savers range, which offers lower prices across a range of essentials. The latest multi-platform campaign from…

Weetabix set to relaunch Oatibix with new range

FMCG Marketing

Healthy eating non-HFSS Oatibix oats supermarket Weetabix

January 14, 2022

Julian Amani

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Weetabix is set to relaunch its sister brand Oatibix this February with the new HFSS-compliant, Oatibix Flakes Nutty Crunch. The 100% whole grain Nutty Crunch is set to roll out…

Gosh!: “We anticipated Veganuary 2022 would be the biggest to date”

Features Marketing News People Suppliers

Aldi Flexitarian Gosh! health sustainability Veganuary William Pott

January 14, 2022

Jacqui Parr

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The explosion of interest in plant-based food (thanks, Veganuary) has seen a number of new brands appearing in the meat-free aisles over recent years, but colourful free-from brand Gosh! has…

Younger customers more likely to shun loyalty schemes

Finance Marketing

Loyalty scheme Sarah Coleman TWC

January 14, 2022

Julian Amani

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Younger customers are more likely to shun loyalty schemes, despite struggling financially, but willing to hand over their data in exchange for personalised deals, according to new research by the…

Spar's new 'Passionate about local' branding

Spar celebrates The Joy Of Living Locally

Marketing Symbol Groups

branding Marketing Spar

January 12, 2022

Jacqui Parr

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Convenience store Spar has revealed a new brand positioning – ‘The Joy Of Living Locally’ – which will be launching in Spar stores and across all digital platforms later this…

Müller poaches JDE veteran as marketing director

FMCG Marketing People

FMCG grocery JDE Kraft Foods Mondelez International people supermarket

January 12, 2022

Jasdip Sensi

No Comments

Müller Yogurt & Desserts has appointed Toby Bevans as its new strategy and marketing director. With over 17 years experience in marketing, Bevans joins from Jacobs Douwe Egberts (JDE), where…

A shopper browses the frozen foods section in a supermarket.

1 in 5 in the UK eat unhealthily, Birds Eye reveals

Marketing People Supermarkets

Birds Eye British Frozen food federation Five-a-day Frozen Food Healthy eating UK consumers

January 10, 2022

Sarah Hughes

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One in five consumers in the UK rate their diet as unhealthy despite 58% being interested in eating healthier, Birds Eye research has revealed. The study also showed 40% of…

Aldi crowned Christmas social media champion

Discounters Marketing Supermarkets

Aldi Asda Big 4 Christmas discounter grocer M&S Morrisons Sainsbury's supermarket Tesco

January 7, 2022

Julian Amani

No Comments

Aldi has been named UK’s “best-performing” supermarket on social media over the Christmas period, according to social media management platform Maybe*. The discounter led the way with more than 170,000…

Sainsbury’s apologises for ‘6p off’ special offer

Features Marketing Supermarkets

Big 4 Food grocery Marketing Retail Sainsbury's supermarket

January 7, 2022

Jasdip Sensi

No Comments

Sainsbury’s has issued an apology after vouchers which offered “6p off” shopping were sent out to customers. The vouchers offer a 6p saving if customers spend £30 or more. As…

Spar launches consumer campaign across the UK

Marketing News

Campaign Christmas New Year Spar Symbol Group

January 6, 2022

Julian Amani

No Comments

Spar is set to launch a brand new campaign across the UK to encourage shoppers back into its stores post-Christmas and New Year. The retailer’s campaign, “Win your Shop for…

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Gosh!: “We anticipated Veganuary 2022 would be the biggest to date”

14/01/2022 11:42 AM

The explosion of interest in plant-based food (thanks, Veganuary) has seen a number of new brands appearing in the meat-free aisle...

Marketing

Weetabix set to relaunch Oatibix with new range

Gosh!: “We anticipated Veganuary 2022 would be the biggest to date”

Younger customers more likely to shun loyalty schemes

Spar celebrates The Joy Of Living Locally

Müller poaches JDE veteran as marketing director

1 in 5 in the UK eat unhealthily, Birds Eye reveals

Aldi crowned Christmas social media champion

Sainsbury’s apologises for ‘6p off’ special offer

Spar launches consumer campaign across the UK

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Gosh!: “We anticipated Veganuary 2022 would be the biggest to date”

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