All Things is expanding its range with the launch of its first Cottage Cheese Dips, which launched in Tesco and Ocado on 19 October.

The brand aims to bring cottage cheese into a new snacking format designed for dipping and spreading.

All Things’ Sour Cream & Chive Cottage Cheese will be available in a 150g format for an RRP of £1.95.

This comes as cottage cheese has gained major traction among consumers in the past years, shifting from a traditional dairy to a social media staple.

The change in consumer sentiment was driven by shoppers searching for simple and versatile recipes which are high in protein.

In addition to the retail launch, the brand is set to offer its creator network a sample of its Dill & Pickle flavour, which will launch later this month.

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Toby Hopkinson, CEO & co-founder of All Things, said: “A lot of our inspiration for new products and flavours comes directly from our customers and how they’re already using our products. Seeing how creative people have been with our Natural Cottage Cheese has really shaped our NPD strategy for the second half of this year.

“Sour Cream & Chive is familiar enough that you immediately know where it fits, while Dill & Pickle gave us a chance to have a bit more fun and do something more social-first, giving our creator network the first taste before it goes any further.”

The new product was made in Britain and carries high protein, live cultures and British claims on its pack and is minimally processed according to the business.

This launch builds on the All Things’ innovation strategy, recently introducing a smooth cottage cheese to add more accessibility and versatility to the category.