Warburtons has introduced four new additions to its bakery portfolio, including new Sourdough and Tiger Rolls products.

The new product developments are part of the brand’s long-term investment in growth and its commitment toward innovation within its range.

This month the brand will be expanding its range with Sourdough White Rolls and Thin Bagels, as well as two Tiger Roll variants.

The Tiger Bloomer with Sourdough will be available from 31 August in Tesco from September for an RRP of £2. Meanwhile, the Tiger Rolls will land in major retailers from 20 September onwards for an RRP of £1.90.

The brand aims to make sourdough more accessible through its Thin Bagels and Soft White Rolls, which will be available at retailers across August and September for an RRP of £1.85 and £1.90, respectively.

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Warburtons has been expanding its range of products, which includes flatbreads and protein bagels, and announced over £100m investments in new bakeries, distribution and product lines.

This move is part of its business strategy to continue momentum in the UK bakery market; after experiencing a 30 per cent rise in sales due to new products.

Jonathan Warburton, chairman of Warburtons said: “For 150 years, our family business has been passionate about making the best quality bakery products for the nation’s families.

“This year, we’re celebrating that heritage by looking forward, innovating to meet the changing tastes of consumers and introducing our biggest ever raft of new products.

“We are particularly excited to have entered new categories with our Brioche Rolls and Buns, as well as significantly enhancing our Gluten-Free range and expanding the popular sourdough across more of our portfolio.”