Bold Bean Co appointed RH Amar as its wholesale and foodservice distributor as the challenger brand looked to expand into new channels.

The distributor will take responsibility for sales of Bold Bean Co’s 16-strong range of jarred beans, alongside larger tinned formats developed for foodservice operators.

The move expanded an existing relationship between the two businesses, with RH Amar having provided logistics and supply chain services to Bold Bean Co from its High Wycombe distribution centre.

The partnership had supported the brand’s growth across grocery, online and specialist retail.

Bold Bean Co, which has grown 117 per cent year on year, said the expanded agreement would help accelerate its presence within wholesale and foodservice.

Under the new remit, RH Amar will become the brand’s full-service distributor for the two channels.

Bold Bean Co co-founder Ed Whelpton said: “RH Amar have been brilliant to work with over the last five years.

“We are really excited to build on our great relationship with them as they help to grow new channels for us.”

Whelpton added that the business had been developing a new catering range aimed at chefs.

RH Amar commercial director Justin Burbage said Bold Bean Co had brought “real energy” to the category and that the distributor would focus on building long-term distribution across wholesale and foodservice.

The deal comes as Bold Bean Co continues to widen distribution of its premium pulse range, which includes butter beans, chickpeas, black beans and other jarred varieties.

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