Asda extends Kids £1 cafe meal deal with healthy vegan alternatives

Asda is extending its popular ‘Kids Eat for £1’ café meal deals with new vegan and healthy meal options from next week, in which it aims to continue helping customers tackle the rise in cost-of-living expenses.

Launching on 20 March, the refreshed menu will see the addition of two new hot meals – Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal – and will last until the end of the Easter holidays.

The supermarket launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022, and has now served over 1.3 million meals to kids from its cafes nationwide.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


The big 4 grocer will also be including a free piece of fruit such as and apple, pear or banana when purchasing the hot kids £1 meal deal.

As an alternative to a hot meal, Asda Café’s offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit, the refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.

“We know when families are preparing for the school holidays it can often mean an additional strain on household budgets,” Asda’s chief commercial officer, Kris Comerford said.

“Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,300,000 million meals since the launch.”

He added: “We hope by offering a new refreshed, great tasting and affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families in the coming weeks.”

The news comes as Asda’s Income Tracker shows UK households were £91 a month worse off compared to January 2022, with the average family spending power at just £215 per week.

NewsPeopleSupermarkets

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.