Asda is adding over 300 superstores to the Deliveroo platform to give more shoppers access to groceries over the summer football season.

This move brings the total number of Asda locations which offer Deliveroo’s rapid delivery service to over 850 stores.

The supermarket retailer has extended its delivery hours up until 11pm and midnight in some areas to help customers get products during late-night matches.

Barney Burgess, vice president for Online Grocery at Asda, said: “Our ability to offer customers a broad and ever‑growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that.

“We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep.”

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This is part of Asda’s business strategy to offer increased value and convenience to communities across the UK.

The expansion comes as there is increasing demand for late-night products, with this year’s World Cup tournament having many matches starting from 9pm,  11pm or even 02am.

Suzy McClintock, VP consumer at Deliveroo added: “Our expansion with Asda is a significant milestone in our continued mission to offer unmatched selection and great value groceries, delivered directly to your door.

“Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK.”