Healthy frozen meal brands Gold Standard Nutrition has secured its first retail listing across Co-op stores in Jersey and Guernsey.

This marks the brand’s first entry into the Channel Islands, and aims to provide shoppers with a wide range of convenient frozen meals.

The company was initially founded for gym-goers who wanted high-protein meals but lacked the time for cooking. It has expanded into the mainstream retail market.

Kevin Mowatt, chief retail officer at Channel Islands Co-op, said: “We are pleased to welcome GSN – a strong addition to our range, offering customers a convenient and high protein, low-sugar meal option, providing an increased choice of healthier and simpler meals.”

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The brand is set to launch its 23 GSN ‘Pots of Gold’, five flavoured frozen chicken options and seven wrap flavours at Co-op across Jersey and Guernsey.

As part of the launch, branded GSN freezers have been installed across the Channel Islands stores, which aims to create a dedicated destination for healthier frozen food choices in-store.

Craig Allen, founder of GSN, said: “We are incredibly excited to bring GSN to the Channel Islands. This is the largest single retail listing in our 14-year history with 41 SKUs across pots, wraps, flavoured chicken and our Signature Meal range launching simultaneously across both Jersey and Guernsey.

“The Islands are getting their first-ever healthy frozen food offering, and we are proud that GSN is the brand to deliver it.”