Dash set to launch nationwide at Greggs

Greggs
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Soft drinks brand Dash has secured a retail listing at Greggs and is set to roll out across 550 stores nationwide, which marks a major milestone.

The retail listing at Greggs expands the brand’s reach at one of the UK’s most recognisable food-to-go retailers. This aligns with the company’s strategy to make healthier soft drinks more accessible for consumers.

Alex Wright, CEO and co-founder of Dash said: “Greggs feels like a big milestone for Dash. We’re thrilled to be working with Greggs, one of the UK’s most loved food-on-the-go brands.

“We’re proud that Dash offers customers another choice when they’re looking for a refreshing soft drink, with no added sugar or sweeteners.

“As consumer preferences continue to evolve, it’s important that people have plenty of choice, and we’re delighted that Dash is now part of Greggs drinks’ offering.”


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The launch builds on the brand’s rapid growth across the UK and internationally, currently sold in 12 countries and across major retailers in the UK.

This latest retail expansion follows record-breaking sales over the summer, with Dash reporting 48 per cent growth compared to last year.

Dash has sold over 20m cans this summer, which was driven by the increasing demand for no/low alcohol alternatives continuing to soar in the UK.

During June the brand sold over 7m cans, delivering 70.8 per cent year-on-year sales growth and exceeding internal expectations by 25 per cent.

Dash has also been partnering with other businesses to expand its overall shopper reach through limited-edition collaborations.

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Dash set to launch nationwide at Greggs

Greggs

Soft drinks brand Dash has secured a retail listing at Greggs and is set to roll out across 550 stores nationwide, which marks a major milestone.

The retail listing at Greggs expands the brand’s reach at one of the UK’s most recognisable food-to-go retailers. This aligns with the company’s strategy to make healthier soft drinks more accessible for consumers.

Alex Wright, CEO and co-founder of Dash said: “Greggs feels like a big milestone for Dash. We’re thrilled to be working with Greggs, one of the UK’s most loved food-on-the-go brands.

“We’re proud that Dash offers customers another choice when they’re looking for a refreshing soft drink, with no added sugar or sweeteners.

“As consumer preferences continue to evolve, it’s important that people have plenty of choice, and we’re delighted that Dash is now part of Greggs drinks’ offering.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


The launch builds on the brand’s rapid growth across the UK and internationally, currently sold in 12 countries and across major retailers in the UK.

This latest retail expansion follows record-breaking sales over the summer, with Dash reporting 48 per cent growth compared to last year.

Dash has sold over 20m cans this summer, which was driven by the increasing demand for no/low alcohol alternatives continuing to soar in the UK.

During June the brand sold over 7m cans, delivering 70.8 per cent year-on-year sales growth and exceeding internal expectations by 25 per cent.

Dash has also been partnering with other businesses to expand its overall shopper reach through limited-edition collaborations.

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