Asda’s chief commercial officer for Non-Food and George MD Liz Evans is set to depart from the business at the end of June, after four and a half years.

Evans joined Asda in January 2022 as its chief commercial officer, Non-Food to initially lead the supermarket’s George business and expanded to leadership of the retail teams in 2025.

The retailer is reshuffling its executive team following the departure of Evans and reshaping responsibilities.

The chief supply chain officer, David Lepley, will step into the expanded role of chief operating officer, where he will also oversee the retail operations as well as the supply chain business.

Rachel Eyre is set to become chief customer and digital officer, which will merge all online and digital businesses alongside her current roles leading George and Asda Money and Mobile.​

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Allan Leighton, Asda executive chairman, said:​ “Liz has been a fabulous steward during her time with us. Firstly, leading the George business through a period of continued growth and then taking on the leadership of our retail teams.

“Leading both, she has made a lasting impact – on our colleagues and the business more widely – and set in place the foundation for success moving forwards. I am immensely grateful for her leadership and wish her all the very best for the future.”​

Asda has appointed a new permanent CEO for the George business to lead the brand as it pushes towards its goal of becoming the largest fashion retailer by volume in the UK.

The supermarket is set to announce the new CEO for the George business.