Co-op is set to make a £100,000 donation in support of those affected by the earthquakes in Turkey and Syria.
The contribution will be made to the convenience retailers partners, the Disasters Emergency Committee (DEC) to help kickstart its support of the appeal.
The DEC are experts in humanitarian response, having infrastructure, experience and personnel on the ground to ensure the funds raised, including Co-op’s donation, reaches those most in need.
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“We’re deeply saddened by the scenes in the aftermath of the earthquake. People have been left without shelter in freezing winter conditions, with humanitarian needs expected to grow in the coming days,” Co-op director of community and member participation, Rebecca Birkbeck said.
“We know our members and customers will want to help and we’re proud to be coming together with other co-operative societies and the wider Co-op movement, as well as our Nisa colleagues to collectively support this appeal.”
This comes following pledges from supermarket giants Tesco and Marks and Spencers to donate a total of £150,000 to The Sun’s Earthquake Appeal earlier this week.
The Big 4 grocer pledged £100,000, with £50,000 from M&S going to the emergency fund.