Sainsbury’s to relaunch online food ordering under new branding
Sainsbury’s is set to relaunch its online food ordering venture, as the supermarket gears up for the next part of its digital upgrade.
The current ‘Occasions Made Easy’ function allows shoppers to place bulk orders of products such as cakes, sandwiches and sushi through the supermarket’s website, to be collected from a local store, and primarily serves corporate events and customers hosting large events, rather than a weekly basket shop.
Last week, the retailer registered the trademark for a new name ‘Occasions by Sainsbury’s’ with the Intellectual Property Office, The Grocer reported.
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The listing spans seven categories including fish, fresh meat, vegetables, coffee, tea, agricultural, horticultural and forestry products.
However, it is understood that Sainsbury’s has not yet finalised what this updated online food ordering function will look like.
It forms past of the supermarket’s Next Level strategy unveiled earlier this year, and follows Sainsbury’s CEO Simon Roberts’ announcement at its AGM last month that the retailer would begin the upgrade of its food ordering system.



