Just Eat expects surge in late-night orders over summer

night
Delivery ServicesNews

Delivery platform Just Eat expects an increase in ice cream orders and late-night dinners as the temperatures rise.

This comes after figures from the last heatwave, during the May bank holiday, showed a shift in what consumers ordered and what time they ordered items.

Over the May heatwave period, orders placed between 9pm and 11pm rose by 27 per cent with over 60,000 additional late-night dinner orders during that time.

There was a particularly high demand for ice cream, with orders containing ice cream surging by 53 per cent and the number of ice cream ordered going up by 79 per cent.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Additionally, shoppers were also craving lighter meals, with salad orders going up by 27 per cent during the May heatwave.

Caroline Bates, grocery and new verticals director at Just Eat UK, said: “When the temperature rises, our ordering habits change quickly. During the May heatwave, people pushed their dinner later into the evening, and summer salads became a staple.

“With another hot weekend on the cards, as well as lots of late-night football, we’re expecting more people to wait until the day cools down before ordering and plenty of customers swapping the oven for an ice cream tub or something lighter.”

The Met Office has issued an amber warning for London, much of the South East, and as far north as Manchester. A developing hot spell through Monday [22 June] and Tuesday will likely lead to widespread impacts on both consumers and infrastructure, with various warnings in place until Thursday.

Delivery ServicesNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Just Eat expects surge in late-night orders over summer

night

Delivery platform Just Eat expects an increase in ice cream orders and late-night dinners as the temperatures rise.

This comes after figures from the last heatwave, during the May bank holiday, showed a shift in what consumers ordered and what time they ordered items.

Over the May heatwave period, orders placed between 9pm and 11pm rose by 27 per cent with over 60,000 additional late-night dinner orders during that time.

There was a particularly high demand for ice cream, with orders containing ice cream surging by 53 per cent and the number of ice cream ordered going up by 79 per cent.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Additionally, shoppers were also craving lighter meals, with salad orders going up by 27 per cent during the May heatwave.

Caroline Bates, grocery and new verticals director at Just Eat UK, said: “When the temperature rises, our ordering habits change quickly. During the May heatwave, people pushed their dinner later into the evening, and summer salads became a staple.

“With another hot weekend on the cards, as well as lots of late-night football, we’re expecting more people to wait until the day cools down before ordering and plenty of customers swapping the oven for an ice cream tub or something lighter.”

The Met Office has issued an amber warning for London, much of the South East, and as far north as Manchester. A developing hot spell through Monday [22 June] and Tuesday will likely lead to widespread impacts on both consumers and infrastructure, with various warnings in place until Thursday.

Delivery ServicesNews

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Most Read

Delivery ServicesNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature

Menu

Please enter the verification code sent to your email: