Just Eat has launched a new global brand platform, Stay Just Where You Are, and a major marketing campaign to mark the next phase for the delivery service.

The marketing activity features eight films that showcase the convenience offered by food and grocery deliveries in moments where people want to stay in their current location.

Just Eat aims to position itself as an essential part of creating convenience within people’s everyday lives through the creative campaign.

The brand also produced eleven social films and six OOH executions which were photographed by Amanda Fordyce.

This comes after research from the brand revealed that 72 per cent of people said that having food and other essentials delivered creates more time for moments they value.

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Ralph Rijks, global CMO, Just Eat said:  “Stay Just Where You Are’ retains our distinctive brand assets while moving the brand into a more meaningful and emotional space – one rooted in the moments people value. It’s a simple idea, but one with huge creative potential.

“It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That’s what makes it such an exciting platform for the next 20 years, which is how we briefed it.”

Stay Just Where You are was created as a new long-term platform for Just Eat and is the first step of the brand’s evolution in marketing and beyond.

Additionally, the launch also includes a refreshed visual identity which builds on the previously established features.

The UK campaign is set to run across video on demand, television, digital audio and social with a creative led by VCCP.