Morrisons has upgraded its loyalty programme application to offer more personalised deals and practical features to improve the overall shopping experience.

Shoppers will now be able to receive six weekly offers tailored to their buying habits and receive discounted offers or extra More Points when purchasing items.

Additionally, the app has a new shopping list feature that organises products by aisle to help customers navigate their local stores and find what they need easily.

Customers can scan the barcode of a household staple or product when it runs out to add it to the shopping list on the app.

The refreshed application also includes a redesigned homepage that aims to place the most useful features at the centre.

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Additionally, the Price & Product Finder has moved to the homepage, which makes it quicker and easier for customers to search for items, check prices and locate the exact aisle in their store.

Gareth Lloyd, value & loyalty MD at Morrisons, said: “We’re always listening to our customers and looking for ways to make the Morrisons More Card app even better.

“We’ve built on what customers already love, making the app easier to use and navigate, while introducing smarter, hyper-personalised offers and convenient features to simplify everyday shopping. It’s all about ensuring our customers get maximum value and rewards tailored specifically to them.”

The Morrisons More Card allows customers to get extra points on products they buy in supermarkets, online and convenience stores and when buying through third-party sellers.

The application is available to download online from the App store or Google Play, where customers can register for a More Card.