Marketing
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Marketing is more important than ever. With consumers choosing products, brands and services not just based on price but on sentiment, affinity and their ethical credentials, its key for marketers…
Read MoreJokr annnouces launch of new retail media platform
Instant delivery app Jokr has announced the global launch of Jokr media, a new retail media platform to increase the sales of CPG products by offering a wide variety of…
Read MoreLucky Saint launches new alcohol-free beer in Tesco stores
Alcohol-free beer brand, Lucky Saint, has launched its unfiltered lager in a new four-pack can offering, exclusively in 700 Tesco stores.
The demand for alcohol-free beer has continued to soar…
Read MoreHeineken debuts alcohol-free beer in ITV Soaps
Heineken has struck a deal with ITV to debut its alcohol-free beer on draught at Emmerdale’s Woolpack and Coronation Street‘s Rovers Return pub.
From 29 April, real Heineken 0.0 Draught…
Read MoreWaitrose pushes value range with major campaign at Piccadilly Circus
Waitrose is pushing its Essential Waitrose value range for the first time ever, with a major marketing campaign at London’s iconic Piccadilly Circus.
The high-end supermarket will be promoting its…
Read MoreM&S announces return of fresh market update campaign
M&S has launched its new five-month Fresh Market Update customer campaign.
Building on the success of last year’s run, the campaign showcases how its British Select farmers grow and deliver…
Read MoreTwister and Mini Milk owner pledges to stop advertising to children
FMCG giant Unilever has tightened its global principles for responsible marketing to children.
The parent company of Ben and Jerry’s and Wall’s ice cream revealed from next January, all Unilever…
Read MoreBother launches its first TV advertising campaign
Online shopping service Bother has announced its first TV advertising campaign, following the company’s growth ‘doubling every 45 days’.
Its new campaign will run for six weeks, from 21 April…
Read MoreOatibix boosts sales with new television campaign
Oatibix cereal has launched a new pirate-themed television advertisement as part of its marketing campaign which hopes to boost sales by 30%.
The advertisement follows a recent recipe reformulation and…
Read MoreZapp launches advertising platform for supplier brands
Rapid grocery delivery service Zapp has launched a ‘full-service advertising platform’ for supplier brands so they can make use of its marketing channels and sales data.
Zapp Media Services allows…
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