Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion.

The new campaign, ‘Taste Every Second’, features musician Central Cee, who stars in a two-minute cinematic film which is soundtracked by his original track, ‘The Team’.

Coca-Cola’s marketing activity will also include retail activations, sampling, watch parties and fan experiences, which will be supported by social media, influencers and out-of-home advertising.

The campaign aims to help retailers optimise their sales with high-impact advertisement initiatives during the period.

Rob Yeomans, VP, commercial development at CCEP GB, said: “The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.

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“With ‘Taste Every Second’, we’re giving our customers a major platform to tap into that excitement. For retailers, there are opportunities to create standout in-store displays and drive chilled and take-home sales around key fixtures.

“With Central Cee bringing even more energy and cultural relevance to the campaign, we’re confident the activity will get fans talking and help our customers drive engagement and sales throughout the season.”

Coca-Cola Zero Sugar was selected as the official soft drink of the Premier League, and the business is marketing the product as a major part of football season.

Earlier this year the brand launched a marketing campaign which allowed shoppers to predict goals and enter a giveaway to win a Premier League football.