Perelló expands into cooking sauces and tomatoes with Ocado and Booths listings
Spanish food brand Perelló is expanding its UK grocery offering with five new store cupboard products, including cooking sauces, tomatoes and roasted peppers, as it secures listings with Ocado and Booths.
The brand, owned by Spanish food specialist Brindisa and best known for its Gordal olives, is extending its ambient food range to bring more traditional Spanish ingredients into British kitchens.
The new range includes Perelló Chopped Tomatoes, Tomate Frito, Sofrito de Pimiento, Salsa Picante and Lamuyo Peppers, with selected products launching at Ocado and Booths in November.
The Ocado listing will make the products available to shoppers nationwide, while Booths will stock the range across its stores in the North of England.
Leading the launch is Perelló Chopped Tomatoes, made using pera tomatoes grown in Andalucía, southern Spain, which are harvested and processed within 24 hours.
The range also includes three ready-to-use cooking sauces: Tomate Frito, a traditional Spanish tomato sauce; Sofrito de Pimiento, made with piquillo peppers and garlic; and Salsa Picante, a smoky, spicy tomato sauce inspired by Spanish salsa brava.
Completing the line-up is Perelló Lamuyo Peppers, featuring flame-roasted peppers preserved in their own juices.
Brindisa founder Monika Linton said: “Perelló has built a strong following in the UK for its Gordal olives, and we’ve been steadily building on that with a wider range of Spanish ingredients.
“Following the introduction of extra virgin olive oil and a wide range of pulses, we’re now adding essential Spanish sauces.
“Tomatoes, sofrito and tomate frito are staples of everyday Spanish cooking, and we want to make those flavours just as familiar to British home cooks and help with those who are time-poor during the week but still want delicious evening meals.”
She added: “The new listings with Ocado and Booths are an important part of that, giving more people across the UK the opportunity to discover Perelló and bring authentic Spanish flavours into their everyday cooking.”
The expansion builds on Perelló’s existing UK grocery presence, with products already stocked by Morrisons, Sainsbury’s, Whole Foods Market, Majestic Wines and specialist retailers.
The full five-strong range is available now through Brindisa’s website, ahead of the selected supermarket launches next month.
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