Co-op has launched two new Coronation Street-inspired products in its latest tie-up with the TV soap.
The food lines include a six-pack of ‘Roy’s Rolls’ for £1.15 and The Kabin’s exclusive rhubarb and custard cupcakes, which are priced at £1.25 for a pack of two.
The launch follows on from previous collaborations between the partners, such as the Coronation Street chicken sandwich and Betty’s Hotpot, as well as a specially designed shopping bag.
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The convenience retailer first began its collaboration with the soap in 2018, with the launch of its dedicated Weatherfield store façade, which is frequently featured throughout the series.
Co-op assistant partnerships manager, Lois McClure, said: “We’ve had such a great response from customers, colleagues and Coronation Street fans since the launch of the Weatherfield Co-op store in 2018 and we’re excited to continue building on our partnership and our shared sense of community spirit.
“As a convenience retailer, we’re at the heart of local life and it’s always a pleasure to bring more of the cobbles to Co-op – we know this resonates with our customers so it’s great to be involved in providing them with more opportunities to engage closer with such an iconic show.”
