Leading plant-based brand, Meatless Farm, has announced the introduction of eco-labelling to its core product.
Delivered and certified by Foundation Earth, the traffic-light labelling system will help the brand communicate the eco impact of its products to customers looking to cut back on their environmental footprint.
The introduction of eco-labelling from the brand is part of its ongoing mission to drive greater awareness about how people’s food choices impact the environment.
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This comes as the brand hopes to encourage shoppers to make more considered food choices, as research shows, swapping one more red meat meal to plant-based each week would cut the UK’s greenhouse gas emissions by 8.4% – the equivalent of taking 16 million cars off the road.
“At Meatless Farm we are constantly looking for new ways to encourage consumers to make more sustainable choices to help improve the health of the planet,” Meatless Farm CEO and founder Morten Toft-Bech said.
“As we look to the future, the introduction of eco-labelling is one way we plan to do this. Informing shoppers about the impact their choices have on the environment will encourage them to think more about their carbon footprint and choose products with lower carbon emissions.”
Foundation Earth CEO Cliona Howie added: “We are excited to welcome Meatless Farm as one of our pioneer brands using eco-labelling as a tool for eco impact transparency. It’s important that people have robust and credible information to help inform their purchases as they look to make more sustainable shopping choices, and eco-labelling is a clear and obvious way to do this.”
Evaluating each products carbon emissions, water usage, water pollution and impact on biodiversity, the Foundation Earth eco-label and score will appear on the front of Meatless Farm’s plant-based Mince, Meatless Farm plant-based Chicken Breasts, Meatless Farm’s Chipolatas, Meatless Farm plant-based Quarter Pound Burgers and Meatless Farm plant-based Steaks from January 2023.
