Asda promotes its new loyalty scheme in ‘gamified’ ad campaign

Asda is supporting the launch of its new loyalty programme with a multi-channel campaign titled ‘Pounds, Not Points’.

The ‘gamified’ ad, created by agency Havas London and media firm Spark Foundry, intends to highlight that shoppers using Asda Rewards earn money when shopping instead of points.

Read more on Marketing Beat.

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