Online discount retailer Motatos, which claims to be 60% cheaper than Aldi and Lidl, has officially launched in the UK.
The online only retailer, which was founded in 2014, promises to stock “well-known products that would otherwise risk ending up in landfill” in the UK.
As a result, Motatos has said it aims to keep costs down by selling surplus food from wholesalers, with branded household items including Walkers, Cadbury’s, Kellogg’s, Heinz and Typhoo.
“The Motatos’ strategy is to keep our costs at a competitive level,” UK country manager Christabel Biella said. “We offer top quality brands for up to 60% less than leading supermarkets, so this is where we differ from Aldi and Lidl.
“We are able to offer high ticketed items at a much lower price.”
The type of products found website include items that are no longer being sold on shelves due to package changes, seasonal changes or short best before dates.
The company first started trading in Sweden under the name Matsmart and has since expanded into Denmark, Finland and Germany.