Cadbury announces FAI partnership

Cadbury has announced its partnership with the Republic of Ireland Women’s National Team, in a bid to “raise awareness” of the game across Ireland. 

The campaign is set to be promoted with the motto “a player and a half deserves a glass and a half of support”, and will see the company support the team from grassroots level and beyond. 

The producer added that it will be enhancing training facilities and raising the profile of women’s players throughout the country. 

As part of the launch, the partnership will see Cadbury provide new kit for the senior women’s team at National Team captain Katie McCabe’s former club, Raheny United FC.  

READ MORE: Mondelez unveils new vegan Cadbury Plant Bar

It will also contribute to club and players’ fees for a year in a bid to make the sport more accessible for female participants who want to get involved.  

“We are delighted to announce our partnership with the Republic of Ireland Women’s National Team,” Mondelez Ireland managing director Eoin Kellett said. 

“We believe this partnership also bestows a responsibility upon us to help in growing the women’s game – a challenge we look forward to taking on.” 

FAI chief executive Jonathan Hill added: “Cadbury … will bring a huge amount to this partnership to help us continue to move forward as we aim to affect women’s football from all levels. 

“It is exciting to launch this partnership ahead of our 2023 FIFA Women’s World Cup qualifying campaign and we look forward to working closely with Cadbury.” 

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