BrewDog has unveiled two new ready-to-drink cocktails which were inspired by nostalgic flavours: Pear Drop Margarita and Fizzy Toffee Apple Martini.

The new range is set to launch across Sainsbury’s and online this month as the brand taps into the rising demand for nostalgic flavours.

The brand aims to create a different variant within the RTD category that has playful nostalgic flavours for modern shoppers.

The drinks have a 10 per cent ABV in a convenient 200ml format which is made for social occasions ahead of the summer season.

COO at BrewDog, Lauren Carrol, said: “Wonderland is designed to stand apart in an increasingly crowded RTD market.

“Rather than following the same classic cocktail trends, we’re creating bold flavour experiences inspired by nostalgic sweet shop favourites that instantly connect with consumers in a fresh and memorable way.”

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Additionally, BrewDog is undergoing a rebrand for Wonderland with a refreshed creative platform that aims to leverage popularity around favourites from the past.

This launch will be supported by an in-store activation at Sainsbury’s, which includes point-of-sale materials and sampling.

The campaign will also include PR, influencer activity and digital marketing to build product awareness.

Carrol added: “With standout branding, highly recognisable flavour cues and strong social appeal, we believe Wonderland has the potential to drive real excitement, trial and incremental growth within the category.”

BrewDog is set to launch additional Wonderland flavours, including Cherry Bakewell Sour, Rhubarb & Custard Colada and Lemon Sherbet Sling, across e-commerce and wider channels from May onwards. The existing classics range will be available for purchase until stocks last.