Pepsi has launched a range of ice-cream inspired flavours for summer, with three variants: Cherry & Vanilla, Raspberry Ripple and Salted Caramel Ice Cream.

The new offering aims to give retailers a chance to attract younger shoppers looking for sweet treats and increase sales within the cola category.

This is part of the brand’s push towards creating flavour innovation in the cola category to drive growth and expand its customer base.

The move builds on the strong performance of its previously launched NPDs which gained major commercial traction.

According to the business, the Strawberries ‘N’ Cream and Cream Soda range, which launched in 2025, was the most successful cola NPD within the past five years and accounted for 30.4 per cent growth within the cola category.

The drink was designed to reimagine the nostalgic combination of cola and ice cream which shoppers can enjoy within a range of occasions.

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Chief marketing officer Munnawar Chishty, Carlsberg Britvic, said: “The addition of these new ice cream flavours is an exciting moment for the Pepsi brand.

“With its vibrant packaging and nostalgic-inspired flavour line-up, the ice cream flavours will offer retailers an eye-catching proposition that stands out in-store and will aim to reach consumers across a range of missions – from on-the-go impulse buys to a treat to cool down in the summer heat.”

This launch will be backed by a comprehensive OOH campaign and sampling to boost overall visibility.

The new products will be available at Tesco from 18 May before a national expansion of Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours from 14 July.

The flavours will be available in a wide range of formats, including an 8-can multipack, 500ml packs and individual 330ml cans.