Kellogg’s expands non-HFSS range with three new products


Kellogg’s has expanded its high fibre wheats cereal range with the launch of three brand-new variants, including apricot, plain and blueberry.

As part of its 10-year plan to improve its foods so that they are better for people, the community and the planet, Kellogg’s has today announced it will be adding the new flavours to its existing range of Frosted, Choco and Raisin Wheats.

All the new cereals are non-HFSS, high in fibre, contain 74 per cent or more wholewheat and are low in fat and salt.

The trio have been carefully developed at Kellogg’s Manchester based factory.

The new Wheats range is now available in Tesco and Morrisons stores nationwide retailing at £1.90.

READ MORE: Kellogg’s UK launches personalised cereal boxes

‘‘We know people look to companies like Kellogg’s to help them make healthier choices in the morning which is why it is great to be growing our high fibre Wheats cereal range, with the introduction of three new non-HFSS options joining our existing range,” Kellogg’s senior brand manager Emily Dutton.

The plans, which were announced in March includes a pledge to remove 10 per cent sugar and 20 per cent salt from its kid’s cereal range by the end of 2022.

The news comes as Kellogg’s has pledged to cut sugar and salt in its children’s cereals by 10 per cent and 20 per cent respectively.

The move is part of a decade-long plan to improve its foods so that they are “better for people, the community and planet.”

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