Kellogg’s UK slashes salt and sugar in children’s cereal

FMCG

Kelloggs has pledged to cut sugar and salt in its children’s cereals by 10 per cent and 20 per cent respectively.

The move is part of a decade-long plan to improve its foods so that they are “better for people, the community and planet.”

Kelloggs revealed it will invest in making its cereals healthier, feeding more people in need and will reduce the carbon footprint of its cereal boxes.

READ MORE: Amazon Fresh opens its first till-less grocery store in London

It also plans to cut the sugar in its Krave cereal which is aimed at young adults rather than children by an average of 11 per cent across its flavours.

“People are rightly demanding more from companies like ours and everyone expects good food to do a world of good too,” Kellogg’s UK vice president Chris Silcock said.

“That’s why we are launching a new effort to improve our foods.

“But the impact of our food is much broader than just what goes in the box.

“It’s about how we grow our ingredients and the impact we have on the planet and how we cook and make our food,” Silcock added.

According to the cereal company, salt in its cereals will be cut by at least 20 per cent by the end of 2022.

Since 2011, Kelloggs has helped feed five million people in the UK by supporting foodbanks and school feeding programmes and removed 11,000 tonnes of sugar from the diet of consumers, and reduced salt by 60 per cent.

FMCG

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