Unilever has launched the world’s first paper-based laundry detergent bottle.
The product has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members.
The first-of-a-kind bottle is made of sustainably sourced pulp, which has been designed to be recycled in the paper waste stream.
The bottle consists of green packaging and is equipped with a proprietary coating inside that repels water, enabling the paper-based packaging material to hold liquid products.
According to the company creating recyclable, paper-based packaging without additional plastic layers is a “huge challenge.”
“To tackle plastic waste, we need to completely rethink how we design and package products,” said Unilever chief research and development officer Richard Slater.
“This requires a drastic change that can only be achieved through industry-wide collaboration.
“Pulpex paper-based bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products.
“Innovating with alternative materials is a key part of our sustainable packaging strategy and will play an important role in our commitment to halve our use of virgin plastic materials by 2025.”