Very doubles sports nutrition range with four new brands
Very has doubled its sports nutrition range with the addition of four new brands to its online offer.
The retailer, which is operated by The Very Group, has added 140 new lines across Better You, High5, Optimum Nutrition and Science in Sport.
The expanded range includes energy gels, protein powders, health drinks and multivitamins, as Very looks to build out its position as a broader active lifestyle destination.
The online retailer said the move will give customers greater choice across products that support a range of training goals, from everyday fitness and endurance sports to strength training and muscle recovery.
The launch comes as retailers prepare for a summer of sport, with Very looking to build on momentum in its sportswear category.
The Very Group chief customer and commercial officer Sam Wright said: “The continued growth of our sportswear category, which saw strong growth last quarter, has highlighted a clear opportunity to further support customers throughout their fitness journey.
“Expanding our sports nutrition range is a natural next step in delivering the complete active lifestyle destination, offering customers everything they need to support their sporting journey in one place.
“From clothing and footwear to supplements and recovery products, we’re making it easier and more convenient for customers to access the products that help them perform at their best.”
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