Aldi is set to implement a two-bottle purchase limit on its popular Specially Selected Crémant De Loire sparkling wine. 

It comes as the discount grocer prepares to slash the price of the product, which was launched as part of Aldi’s latest Autumn/Winter range, by almost 50%.

From 27 to 31 December, the supermarket chain’s 75cl bottles will drop in price from £8.99 to £4.99, as it enforces a two-bottle limit per person. 

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Aldi UK managing director Julie Ashfield said: “We want everyone to be able to raise a glass of quality wine this festive period, without breaking the bank.

“By lowering the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we’re ensuring more customers can experience this exceptional sparkling wine at an unbelievable price.”

It comes as Aldi has also slashed the prices of traditional Christmas dinner vegetables, with 1kg of carrots, 500g parsnips, 500g Brussels sprouts, 2kg white potatoes, red and white cabbages, and broccoli all available for 8p.