Hawkstone made its television advertising debut during England’s FIFA World Cup match against Croatia after its first advert was banned.

The beer and cider brand, founded by Jeremy Clarkson, aired a 40-second solus spot in the final break before the fixture.

The advert, titled Kaleb’s Leap, starred Diddly Squat Farm’s Kaleb Cooper, who appeared as a stuntman trying to save a freshly poured pint after it was knocked over.

The slow-motion creative showed Cooper diving through the air as scenes of farming work flashed before him, highlighting the effort behind the brand’s British farming supply chain.

The campaign was built around Hawkstone’s tagline, “Hard to make, Easy to drink”, and aimed to underline the work involved in producing the brand’s beer and cider.

Cooper, who is also Hawkstone’s cider ambassador, said: “It was a long day for 40 seconds on the telly. Could’ve harvested a whole field in that time.

“But, if it shows everyone the effort that goes into making a proper British beer, then it’s worth it. And I was pretty happy with my very first stunt too.”

Hawkstone said the World Cup ad marked a major milestone for the brand, which has built much of its profile through social media and its links to Clarkson’s Diddly Squat Farm.

The campaign also reinforced its #BackBritishFarming message, as the brand looks to strengthen its position in the UK beer and cider market.

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