BrewDog launched its Father’s Day campaign across the UK, which is set to roll out across retail, e-commerce and its nationwide bar network.

The campaign includes ready-to-gift beer packs featuring popular brews including Punk IPA, Lost Lager and Wingman and branded glassware created to make gifting easier.

The brand is also offering customisable cans to allow consumers to create a more personalised gift over the weekend.

BrewDog is also returning its Dads Eat Free Father’s Day deal across its UK bars following the successful launch last year.

Fathers across the UK will be able to eat a free meal over the weekend when a table is pre-booked as part of the marketing campaign.

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The Scottish brewer has extended the offer to both Saturday and Sunday (20 and 21 June) after the bars reached full capacity last year.

The campaign will be supported by retail activations, digital and social content and in-bar promotions.

Additionally, there will be merchandise, including caps and socks which are available for purchase.

Lauren Carrol, chief commercial officer at BrewDog, said: “Father’s Day deserves more than the usual routine. At BrewDog, we’re bringing fresh energy to the occasion with standout beer, personalised gifts and experiences made to be shared.

“From custom cans to dads eating free in our bars, this campaign is all about helping people celebrate with more flavour, more personality and moments worth remembering.”

The Father’s Day range is now available for purchase on the brand’s website.