Innocent Drinks and food redistribution charity Felix pledged to donate 175,000 portions of fruit and veg to people across the UK in 2026.

This commitment comes as the rising cost of living has placed more pressure on household food budgets, which makes it more difficult for families to get fresh produce on the table.

Felix has had a long-standing partnership with the brand and has helped redistribute Innocent’s surplus juices and smoothies through its network to help people facing food insecurity.

The Innocent team has actively been involved in the redistribution process; at a recent volunteering day, employees joined Felix and other volunteers to rescue apples that would have been left unpicked.

At the end of the day they had saved 2.7 tonnes of apples from going to waste, which were ready to be transported for redistribution the following day.

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Emma Burns, senior corporate partnerships manager at Felix, said: “As demand for our services continues to grow, support from partners like Innocent is more important than ever.

“Through donating surplus stock, volunteering and funding 175,000 portions of fruit and veg, innocent is helping us rescue more good food and get it to charities and community organisations across the UK.”

This reinforces the Innocent Drinks’ mission to give everyone access to fruits and vegetables as part of their diet.

Louisa Handley, head of healthy sustainable diets at Innocent, said: “Our partnership with Felix is about helping more people enjoy the goodness of fruit and veg at a time when people aren’t getting enough.

“Less than one in five adults and one in ten 11-to-18-year-olds get their 5 A Day. By helping to deliver 175,000 portions of fruit and veg to people across the UK, we can make a practical difference.”