Tilray Brands is launching a new sparkling water energy drink brand called Hi*Ball across the UK for health-conscious consumers.

According to the business, Hi*Ball offers a healthier alternative to energy drinks and coffee by combining sparkling water with 100mg of natural caffeine, vitamins, guarana and ginseng.

The products are free from sugar, calories and artificial sweeteners, which aims to meet the demand for beverages made with clean ingredients.

Hi*Ball was created to fill in the gap for UK energy drink consumers seeking options that do not contain too much sugar, calories or artificial ingredients.

The drinks are now available on Amazon and BrewDog’s website in 330ml cans in four flavour variants, Peach, Wild Berry, Lemon Lime and Vanilla, for £1.90 each.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Rajnish Ohri, president, International, Tilray Brands, said: “Hi*Ball’s launch in the UK is more than a market entry; it reflects where the energy category is headed. Consumers are moving beyond legacy energy drinks in search of options that deliver refreshment, functionality, and convenience in a cleaner, more modern format.

“With Hi*Ball, we are helping shape the next generation of energy beverages and raise the standard for what consumers can expect from the category. As we expand across the UK and build shelf presence, our teams are also advancing plans to take the brand across Europe, the Middle East, Africa, and Asia Pacific.”

The brand is set to make its debut at the Barcode Festival on July 2, where there will be sampling and activation experiences.