Asda expands ready meal range with 87 products
Asda has expanded its own-label ready meal range with 87 new additions as it focuses on innovation within the category for shoppers.
The retailer aims to meet the demand for variety in everyday meals and offer convenient options that fit consumers’ busy lifestyles.
The business is expanding its Indian-inspired range, Born Bahia, with the addition of two meal deal boxes for two people priced at £6 per portion.
There is the Tandoori Smoked Butter Chicken and Slow Cooked Beef Madras and Kashmiri Style Korma Chicken and Tikka Masala added to the line.
Additionally, there are also two new premium pasta dishes designed for customers who want to experience restaurant-style dining at home.
Asda’s Exceptional range now includes Lobster & Prawn Ravioli with Brown Butter and Beef & Chianti Tortelloni with Parmesan Butter for £4 each.
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The supermarket retailer is also bringing innovation to classic dishes, with the launch of a Pizzagne, a mix of lasagne and pizzas in two varieties for £6.57 each.
There are also Chinese-inspired dishes with a Salt & Pepper Chicken Munch Box, which costs £8.24. The munch box features salt and pepper chicken, egg fried rice, vegetable spring rolls, and prawn crackers.
Rachel Ambler, product development manager of ready meals at Asda said: “This new range of ready meals all falls back on our commitment to give customers more of what they love whilst making sure they’re still at Asda prices.
“We’ve really looked to add more novelty and creativity to our ranges to add that touch of excitement to family weekly meals, whilst also ensuring our Exceptional range provides restaurant-worthy quality and taste, but without the premium price tag attached.”




