Alcohol-free beer brand Outdoor Brewing is set to launch the first “Run Pub” in London, which features complimentary samples of the drink brewed with electrolytes and vitamin C.

Running for one day at London Fiels on Friday 26 June, this marks the brand’s first consumer-facing activation since its launch in May.

The activation will feature pub-style signage, outdoor seating and a dedicated serving bar to recreate the atmosphere of a local pub.

Visitors will be able to sample the brand’s two flavours, Hydration Original Lager and the Hydration Lemon.

The move aims to raise awareness for the brand among health-conscious consumers as the demand for alcohol-free and functional drinks continues to rise.

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Outdoor Brewing was made to meet this consumer shift, and the brand positioned itself as a beer designed for post-activity occasions after exercise.

Katie Park, head of Beyond Beer at Heineken UK, said: “London Fields has become a hub for the city’s active community, from run clubs and bootcamps to people simply making the most of the outdoors.

“We created the Run Pub to celebrate those moments after movement when people want to connect, unwind and enjoy something refreshing together. Outdoor Brewing is crafted for after, and we can’t wait to bring that experience to London Fields this summer.”

The brand is also running a giveaway where one winner will be able to win a summer’s supply of the drink.

Outdoor Brewing’s products are stocked at retailers Ocado and Waitrose for an RRP of £2.00 per can.