Ready-to-drink alcohol brand BuzzBallz is giving away 21,866 free drinks this summer as part of a World Cup tournament campaign.

The brand will offer a free drink for every day since the England men’s team last won the World Cup in 1966.

The campaign is fronted by former football player and manager Harry Redknapp. The initiative will reward England supporters who capture the drinks as part of the tournament in a fun or unexpected way.

To participate in the competition, fans within the legal drinking age can upload a photo or video showing how their BuzzBallz drinks in a creative and funny way to potentially win BuzzBallz products.

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After age verification checks, the chosen winners will receive a free crate of BuzzBallz sent to their UK address every second month for 12 months.

Harry Redknapp said: “Tournament football should be about mates, memories and having a laugh.

“That’s what I like about this project with the fans – it’s a bit outrageous, it doesn’t take itself too seriously, and hopefully we’ll see some properly creative entries from fans over the summer.”

Jess Scheerhorn, president of BuzzBallz, added: “BuzzBallz has always been about bold flavour, big personality and spontaneous fun.

“So, we wanted to create a project for fans that puts our ballz and football at the centre, encouraging creativity, embracing their spontaneous sides, and celebrating the occasion responsibly this summer.”