pladis has expanded its McVitie’s Jaffa range with the launch of McVitie’s Jaffa Cookies.

The new product combines a half-coated soft-baked chocolate chip cookie with an orange centre, marking the latest extension of the Jaffa brand.

The launch builds on the popularity of McVitie’s Jaffa Cakes, with pladis positioning the product as a new format for the range.

McVitie’s Jaffa Cookies are available now in Asda Express stores with an RRP of £2.50.

The product will roll out across Asda stores nationwide from June 25, before launching with all major grocery retailers from the week commencing July 20.

pladis UK and Ireland marketing manager Russell Smith said: “Everyone loves a Jaffa Cake, everyone loves a cookie, and Jaffa Cookies bring together the best of both worlds.

“It’s the iconic Jaffa flavour people know and love, wrapped up in a soft-baked cookie that’s perfect for those moments when only a cookie will do. And this one can be dunked.”

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