Pladis, the British confectionery and snack company encompassing McVitie’s and Jacob’s, has appointed Aslı Özen Turhan as chief marketing officer (CMO) for UK & Ireland, replacing Caroline Hipperson.
Nisa has launched a trial with the parent company of McVitie’s, Pladis, to increase sales and help maximise independent retailers’ biscuit sales.
Under its Better Biscuits initiative, which runs across…
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