McVitie’s is expanding its Digestives range by launching a new Grab pack format which is available now across convenience retailers.

The new product was designed to meet growing demand for convenient, on-the-go snacking.

McVitie’s new Digestives packs contain six biscuits in the Milk Chocolate and Original variant flavours for 89p and 50p respectively.

Daniel Shemoon, marketing manager, Pladis UK & I said: “We know shoppers are increasingly looking for smaller, portable formats that fit their busy, on-the-go lifestyles.

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“The new Grab Pack allows them to enjoy the great taste of Original and Milk Chocolate Digestives in a convenient format while providing retailers with a strong, recognisable brand that works perfectly for impulse missions.”

Additionally, the brand recently expanded the Hobnobs range with the launch of new Hobnobs Oaty Crunch Creams.

The new product is available in milk and chocolate flavours for a recommended retail price of £1 each.

Bethan Ashman, brand manager, Pladis UK & I said: “We’ve taken the classic Hobnobs oaty biscuit that people know and love and paired it with a smooth, creamy centre to create something comfortingly familiar yet delightfully new.

“They’re perfect for tea breaks or for sharing with family and friends whenever consumers are looking for something delicious.”