Quality Street has once again been named the food and drink brand that ‘Christmas wouldn’t be Christmas without’ in the UK, according to recent research by OnePoll. 

The survey revealed that 46% of respondents view chocolate as an “affordable luxury” that draws them back to their favourite brands each year. 

The Nestle brand has also emerged on top for gifting, with a notable 38% increase in popularity among voters aged 25-34 compared with the previous year.

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Some 50% of Brits purchase tubs of chocolate at Christmas for sharing purposes and 44% use Christmas confectionery pouches to share with friends and family.

Quality Street brand manager Lisa Butterworth said: “We are so proud that the UK public has recognised Quality Street as the food and drink brand that Christmas wouldn’t be Christmas without.

“Each year, Quality Street brings people their favourite sweets in special tins, tubs and pouches that let people embrace a family favourite tradition.”

In October, Nestlé unveiled plans to trial a first-of-its-kind paper tub for Quality Street.

More than 200,000 paper tubs rolled out to selected Tesco supermarkets, carrying around 150 tonnes of the sweets in total.