Supermarkets have been slashing prices on a variety of products recently, as inflation has gradually started to ease over the last few months.
It comes as many of the big grocers vow to pass on falls in commodity prices as quickly as they can to consumers.
Grocery Gazette looks at the categories that have seen price cuts so far.
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Dairy – milk, cheese and butter price cuts
Dairy prices have been the first to fall with milk wars erupting last month as a raft of supermarkets fired the gun on price cuts in the category.
Following a first round of price cuts back in April, when production costs first started to decline, Sainsbury’s has followed this up by lowering the prices across its entire own-brand milk range.
Its semi-skimmed and skimmed four-pint milk dropped in price to £1.45, down from £1.55.
Asda, Aldi, Lidl and Ocado also followed by slashing the price of their own-brand milk by 5p.
Two-pint bottles at Aldi saw a reduction from £1.25 to £1.20, while six-pints dropped in price from £2.30 to £2.15.
It’s not just milk, other dairy products are also seeing price cuts.
In May, Sainsbury’s revealed that shoppers can save as much as 60% on the price of its cheese, with Nectar customers now able to purchase a range of discounted branded products including Cathedral City cheese at £2.75, down from £4.74.
Morrisons has also lowered the price of its cheese by more than half, as it kicked off its fourth wave of price cuts since the start of the year.
Tesco dropped the price of its own-brand unsalted butter and salted block butter by 10p in May, to £1.89 each.
Sainsbury’s did the same, by extending its price cuts to own-brand salted and unsalted butter with a 5% reduction to £1.89 for 250g.
Morrisons, Waitrose and Ocado have also cut the price of their butter.
Bread
Wheat prices falling has also been filtering through to shoppers.
The price of Tesco’s toastie white thick bread, white bread, wholemeal medium bread and wholemeal thick bread have recently seen a reduction of 10p to 75p both in-stores and online.
Discount retailer Lidl then dropped its bread prices, with its selected Rowan Hill bakery bread now 75p while Sainsbury’s 800g soft white medium, wholemeal medium, wholemeal thick and toastie white loaves also dropped in price by 11% to match its competitors at 75p.
Pasta and rice
In May, Tesco extended price cuts to 18 of its 500g pasta products including lasagne, spaghetti, fusilli, rigatoni, macaroni and penne, down by 15p to 80p.
Tesco’s organic pasta offer also saw 15p price cuts to £1.20, while its 1kg own-brand pasta range will now be available for £1.50 instead of its original price of £1.65. It also made cuts to its own-brand and branded rice ranges.
Asda unveiled a price freeze on over 500 branded and own-branded products, including most of its pasta range and Ben’s Long Grain Rice.
Morrisons then cut prices for its rice ranges earlier this year, as it reduced prices by an average of 19% across 64 items including its own-brand rice.
Fresh fruit and vegetables
Today (20 July) Asda unveiled a new round of price drops with fresh produce at the centre. It said prices would fall an average of 9% across a number of categories, including fresh fruit and vegetables.
Meat and fish
Asda also revealed that frozen meat and fish prices were being cut. Meanwhile, sausages were also a product that Morrisons revealed it would drop the price of this month.
This will come as welcome news as CEO of the British Meat Processors Assocation (BMPA), Nick Allen warned Grocery Gazette last month that due to pressure on supply, farm prices for beef, lamb and pork are still “at a record high and look to stay that way for some time”.
