Sainsbury’s has cut the cost of over 40 own-brand dairy products to help customers manage their budgets amid record high inflation.
Shoppers can save as much as 60% on the price of items including cheese, yoghurt and cream.
From tomorrow (31 May), Nectar customers can also get a discount on a range of branded dairy products including Lurpak, which is available for £3.75, Philadelphia for £1 and Cathedral City cheese at £2.75, down from £4.74.
Sainsbury’s food commercial director, Rhian Bartlett said the move comes as the Big 4 grocer looks to “keep prices low” on products bought most often.
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“Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers. As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets.”
However, the supermarket has confirmed that the price cuts will not impact how much it pays its farmers, while it works closely with them to help navigate cost pressures.
Bartlett added: “We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”
Earlier this month, Sainsbury’s reduced the price of its own-brand bread and butter as commodity prices started to fall for wheat and butter.
Last week, the grocer also moved all its own-label entry price point ranges to sit under a new single brand, Stamford Street.
The selection features new packaging with a distinctive look to help shoppers easily locate it in stores.
