Tesco and Lidl follow Sainsbury’s in dropping price of bread and butter

Tesco and Lidl have followed Sainsbury’s in dropping the price of bread and butter to provide better value for shoppers amid the cost-of-living crisis.

Tesco’s toastie white thick bread, white bread, wholemeal medium bread and wholemeal thick bread will see a reduction of 10p to 75p both in-stores and online.

The grocer’s unsalted butter and salted block butter products are also seeing 10p price drops to £1.89 each.

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Tesco group chief product officer Ashwin Prasad said: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.

“Whether you’re buying a branded favourite covered by our price lock, stocking the cupboards with essentials from Aldi Price Match, or treating yourself to an exclusive deal with Clubcard Prices – you can be confident of finding great value at Tesco.”

Discount retailer Lidl has also dropped the price of the staples, with its selected Rowan Hill bakery bread now 75p and its Dairy Manor salted and unsalted butter priced at £1.89.

This comes as Sainsbury’s unveiled price cuts across its own-label bread and butter lines yesterday (9 May) as commodity prices start to fall for wheat and butter.