Amazon adds card payment option to checkout-free Fresh store

Amazon is adding card payment technology to one of its London-based checkout-free Fresh stores.

Set to undergo two days of renovation on 11 April, the Amazon Fresh store in Angel, London will no longer feature entry barriers, with shoppers able to pay by card when exiting, according to reporting by The Grocer.

Previously, the store only offered the retailer’s ‘Just Walk Out’ technology, which saw customers having to log into an Amazon account via its app when entering the store and while shopping.

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However, Amazon’s latest Fresh stores in Croydon and Monument opened with both the checkout-free technology, that requires shoppers to scan a QR code via its app at the exit barrier, as well as staffed checkouts with a card payment option.

Speaking of the changes to the Angel store, an Amazon spokeswoman told The Grocer: “We are excited to offer added convenience to customers by optimising their Just Walk Out shopping experience.

“Amazon is always innovating on behalf of the customer and we will continue to find ways in which we can better serve our customers. We’re excited to welcome customers into these stores and look forward to their feedback.”

Last August, Amazon reportedly put a halt to the rollout of its Fresh stores due to slow sales caused by the cost-of-living crisis.

As a result, The Sunday Times said that the retailer had walked away from talks of dozens of potential sites for new stores.



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