Recipe box company HelloFresh is trialling its own delivery fleet, marking a “significant” investment in service improvement.
The six-month trial is operated out of the Beehive distribution centre in Nuneaton and will initially cover the Birmingham and the West Midlands conurbation area.
Operating its own fleet enables HelloFresh to manage the entire logistics process and software, significantly improving the customer experience.
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As a result, the move offers customers in these areas the opportunity to select a premium 30 min delivery slot, with a simplified process for second-delivery if the first delivery attempt is unsuccessful.
The trial will be also using owned refrigerated vehicles allowing HelloFresh to save packaging in the form of insulation and ice packs benefiting the environment as well as the customers.
According to the company, by investing in its own delivery network, the recipe box delivery company is putting its customers at the centre of its development.
“Our mission is to change the way people eat forever – empowering our customers to make choices that are right for them,” HelloFresh UK COO Sarah Norman said.
“Building our own last mile solution is an important step to further deliver this promise. This will allow us unprecedented contact with our customers and put further control in their hands, deciding when they want their deliveries to be made. I look forward to learning from this trial to further optimise the service we provide to our customers.”
