Morrisons gives away 2.75m packets of cornflower to celebrate The Queen’s Platinum Jubilee

Morrisons is set to give away 2.75 million packets of cornflower seeds to celebrate The Queen’s Platinum Jubilee.

From 16 May, packs of cornflower seeds will be given away in every Morrisons store nationwide.

Community champions will also distribute them to local schools, care homes and community groups.

The announcement comes as a result of new research from the Big 4 grocer, which found that 63% of people view The Queen as a symbol of hope throughout her reign, placing Her Majesty above other notable figures such as Greta Thunberg (30%) and Bill Gates (27%).

READ MORE: Platinum Jubilee: How retailers and brands are celebrating the historic event

Furthermore, 73% of Brits said flowers make them feel hopeful and a further three in five (62%) feel gardening lifts their mood.

“It has been a challenging year for many people in the UK and around the world and we want to help spread hope amongst our customers and communities,” Morrisons community director Rebecca Singleton said.

“The Platinum Jubilee is a time for celebration, and through our millions of Seeds of Hope packs we want the cornflowers, with their bold sapphire shade, to represent brighter and more positive times ahead.”

The news comes after Morrisons honoured the Queen ahead of the Platinum Jubilee celebrations, with the launch of the Elizabeth sponge cake.

The Elizabeth Sponge is available from 30 May in 334 Morrisons Cake Shops nationwide and retails at £4.

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.